Monday, December 20, 2010

And the winner is...!



 At last I have had the chance to look through all 88 entries for the Givaway Event and after much deliberation have decided upon Becka in Minneapolis as the winner. I was very impressed with her comments about making a 60s style garment as a reminder of her visit to the Horrockses exhibition at the V and A in London this summer. The fabric and garment will be, as she says, be a lovely reminder of that visit - Auntie would approve as I remember her wearing some Horrockses dresses when I was very young.

For those not familiar with the name, (or old enough to remember it!) Horrockses Fashions was one of most respected ready-to-wear labels of the late 40s and 50s. Founded in 1946 the company concentrated on the production of quality womenswear, beach clothes, housecoats and children's attire. Although produced in considerable quantities, the firm maintained an air of exclusivity with an emphasis on good quality fabrics - especially cotton - with custom-designed patterns and couture styling. Horrockses' designs had a distinctive look, celebrated for their lively floral prints and full-skirted summer dresses. The label also collaborated with contemporary artists such as Eduardo Paolozzi, Alastair Morton and Graham Sutherland to create alluring designs for their fabrics. Drawing together a wide range of archival material, ranging from magazine spreads to interviews with former employees and consumers, "Horrockses: Off-the-Peg Fashion" told  the story of this iconic label and its role in the history of the British high street, while also exploring the connections between couture and ready-to-wear fashions in the post-war decades.

If you didn't get a chance to see the exhibition, or even if you did, the book which was produced to accompany it is still available from Amazon via the link attached. The photos alone make it worthwhile buying and its great for once to see a book about the sort of everyday fashions (not overly expensive) which everyone could wear at the time.Because there were so many wonderful entries I am thinking of posting off one or two other items in addition to the remnant above! I wish I could give you all something, but the postage alone would be a problem. However, watch out for tips and stuff from now on and maybe a pattern or two before long, which doesn't involve any postage either!

Have a wonderful Christmas all, wherever in the world you are, I hope you get where you want to be despite the snow if you have any.
















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